Exomind.

The first asset designed following near-finalization of branding was a sales one-sheeter.

As BTL is an intensely sales-driven organization, it was critical to equip our team with a tool to begin learning about the product and engaging clients as early as possible. Over the course of development, approximately 50 versions were produced—including about 20 reflecting branding concepts that were ultimately set aside. The final version reflects extensive input from a diverse network of international colleagues and serves as a foundational asset for sales enablement.

With the one sheeter finalized, we moved onto the in-office patient brochure.

With the launch of the product pending we began amassing social media content for sales staff, product success managers, and partners to utilize. These resources—and the physical media above—are available via BTL Support.

In the past year we've created nearly 100 posts for Exomind, and I'm happy to note that ones I created were the most downloaded of the bunch.

Another component to the rollout of Exomind was the Mechanism of Action video. I worked with Product Management to review, hire, and collaborate with an animation studio to produce the 3D aspects of this. The final iteration of the video was completed in-house with me re-editing the introduction, ending and much of the audio.

Exomind has gone on to be BTL's most successful launch to date, moving over 900 units in North America in it's first year generating over $300 million in sales. Despite the long hours and sleepless nights, working on Exomind has proven to be an incredible opportunity and a career highlight.

Skills implemented.

Adobe CS, Canva, package design, booklet design, social media, brand design and management.